# A Project is a Promise

> When we start a project with someone, we make a promise to them that we will go from A to B… and, when we get to B we'll have something to show for it.

28 August 2017 · first published on Medium · https://isomorphous.design/praxis/a-project-is-a-promise.html

![Promise → WTF → Deliver cycle](https://isomorphous.design/praxis/images/a-project-is-a-promise-diagram.png)

We can talk all we like about the middle bit – that meandering path that leads through ambiguity, to some new sense of understanding – but it's not until they've experienced it that a client or stakeholder will understand what you meant when you said:

> You may feel uncomfortable at times. This is completely normal, and also quite challenging.

The more quickly we can complete a single circuit of **Promise – WTF – Deliver**, the better.

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Concepts: [design-practice](https://isomorphous.design/thought-graph.html?concept=design-practice), [uncertainty](https://isomorphous.design/thought-graph.html?concept=uncertainty)